Sass-and-Bide--The-Aussie-Designer-Fashion-Phenomenon-o

Edgy, urban denim and fierce party wear will be the signature of Sass & Bide. This designer fashion label is sought after with the young and stylish, avoiding anything stuffy and formal, and going for finger-on-the-pulse, flamboyant and fun street style, inspired by vintage clothing and vibrant markets around the globe.

Theirs is surely an inspiring rags to riches story, in case a stall in London's Portobello Market might be called rags (... it's certainly the best end from the rag trade!), quickly progressing to regular shows at New York and London fashion weeks and making in onto Australia's rich-list already in 2006.

Australian friends, Heidi Middleton and Sarah-Jane Clarke, traveled to London after their studies (Sarah- Jane, nicknamed Sass, qualified being an accountant, and Heidi, Known as Bide, was a skill director. They started selling customized jeans in Portobello market within the late 1990's and inspired with this success, returned to Sydney on 1999. Here they quickly collected a following and showed at Australian Fashion Week in 2001. By the next season we were holding ready to show at the prestigious London Fashion Week.

Their international success really started in 2002. They been in New York and serendipitously coincided while using filming of some scenes from Sex inside City. Passing the set on the way to a scheduled appointment, they got a burglar guard to give on a single of these distinctive denim jackets to one of the stars. visit site loved it, viewed their other designs and commissioned some one-off pieces to the show. This publicity propelled the label to stardom and from then until 2009, Sass & Bide showed at New York Fashion week to your devoted clientele of celebrities and young urban fashionistas. They only moved their catwalk show to London during 2009 when Sarah-Jane was expecting her third child.

While it's their embellished denim that originally made their name, (can remember the customized jeans that they started with?), they now have three lines S&B, Sass and Bide and Sass and Bide Denim, and therefore are aren't afraid to try out with hot colour and plenty of bling. Their latest fall/winter 2011 collection 's all eye-catching oranges and hot pinks, with a touch of citrus yellow the sole cooler note.

Where to have Sass & Bide designs? Their own boutiques are typical inside the Australian cities, and Australian mall Myers, recently bought shares within the label and will be stocking them. The more prestigious department stores in New York and London stock Sass & Bide, along with the duo are organizing a London stand-alone boutique for 2012. Some of the top online designer fashion stores also stock selected Sass & Bide pieces so look out for them there, if 'young and stylish' describes your lifestyle.